According to Fit Small Business, 38 percent of people will stop engaging with a website if the layout or design is unappealing.
Your website is a chance to make a lasting first impression on future customers. With a minimalist website, you can make the most of your site to catch their eye and encourage conversions.
Here are eight web design tips for an attractive minimalist website.
That way, you can drive engagement and achieve a boost in sales.
1. Where’s the White Space
White space gives design elements such as text and imagery space to breathe. Instead of cramming all of your content onto the page, you can make the content more appealing with this negative space.
That way, website visitors are more inclined to read, click around, and engage with your content.
2. Speed It Up
Minimalist website design focuses on improving user experience. Leaving visitors to struggle on a page that takes minutes to load isn’t anyone’s idea of “user-friendly.”
People won’t stick around to wait, which can negatively impact your bounce rates. As a result, your search engine page rankings will suffer too. Thankfully, you can use this tool to determine your website’s current speed.
Using these web design tips, you can remove page elements that might cause your website to lag behind.
That way, you can speed things up and improve overall user experience so visitors stay and explore the page.
3. Go Above the Fold
When people land on your website, all the content they first see is positioned above the fold.
Minimalist web design makes the most of this space. Using a strong, compelling headline and call-to-action, you can encourage conversions before visitors even scroll down the page.
4. Avoid Extras
Carousels, flashy animations, and accordions can slow down your website. Instead of filling the page with unnecessary content, cut it out.
That way, you can keep visitors focused on the purpose of the page instead of these flashy extras.
5. Brighten Up
Bright colours can attract the eyes towards different portions of the page. This is especially beneficial when you want visitors to focus on a CTA.
That way, you can use these web design tips to boost conversions (and eventually, sales too!).
6. Fancy Fonts
Beautiful fonts can go a long way in enhancing your minimalist website as well.
Typography can compensate for heavy animations or other visual elements. Instead, let your headlines speak for themselves.
7. Easy Navigation
Make sure it’s easy for visitors to navigate on the page and across the website. That way, they won’t struggle to find what they’re looking for.
Remember, minimalist web design is all about user experience, so it’s important visitors have an easy time using every aspect of your website.
8. To-the Point Mighty Details
Instead of big, flashy animations, uses small details instead.
These little design elements can attract the eye and add a flare of fun to your website.
With these minimalist web design tips, you can have a big impact on customers. That way, you can boost sales and grow your business!