Colour psychology is one of the most controversial topics when it comes to branding and marketing. Most people question the theory and wonder how colour can actually influence how people perceive a brand.
How could color persuade customers to be more actionable in terms of making purchases? It does have an impact. Color psychology in marketing is more than a theory and it plays a relevant role branding.
The Important Role Colors Play in Branding
There have been numerous attempts that classify consumer behavior and their response to different colors. The color scheme of a brand, which includes everything from the logo to the website has a lot more to it than aesthetics. A brand can easily create a strong emotional connection with its customers and this can have a major impact on the future of the business.
However, most businesses don’t understand color psychology and according to study, they choose their brand color based on personal preference. A very small percentage of businesses take it upon themselves to research the implications of the brand colors they choose.
What Factors Should You Consider When Choosing Colors
Do You Know Your Brand?
First of all, how exactly do you know the personality of your brand? When starting a business, sometimes it’s not easy to establish who you are. If you are not sure about this, you need to describe your business and think of what message you are actually trying to communicate to your audience.
Are you an easy going business or strictly professional? Is your business modern? Witty? Whimsical? Color psychology in branding needs to be done right in order to attract the right customers.
Who are You Trying To Reach Out To?
Your brand colours not only need to reflect the brand personality, but they also need to align with customers. Your target audience should influence the colours you finally choose. For instance, if you are trying to reach the retired generation, vibrant colours like red may not be the best choice.
If your target audience is men, masculine colors will be more appealing.
What’s the Industry Context?
The industry you are in can also impact the colors you choose for your brand. You’ll find that healthcare companies tend to use colors that emphasize cleanliness, peace, and serenity or sterility. While considering your industry, you also need to consider your competitors and avoid conventions.
The colours you choose may reflect your personality, industry and attract customers to you, but you still need to stand out from the rest. Of course, you may feel that you still need to have a personal touch to the brand as the company’s founder, which is still alright.
However, it matters very little what your favorite color is when it comes to attracting customers to you. The color palette plays a major role in the future of marketing and you need to look at it very seriously.
Choosing the Right Colors Based on Color Psychology
When all is said and done, color emotion exists, even though it may be subconscious for the large part. This means that it’s not easy for people to answer what colors influence their decisions. However, it does have an impact on what they choose and how well they recognize your brand.
Material Design website has additional information on color and design concept. You may read it for deeper knowledge.
Bright colors schemes call for more attention and other colors like blue are considered universal. Color psychology is marketing is very important and if you have questions, feel free to go through our website or contact us.
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