SEO: Understanding Meta Tags

SEO: Understanding Meta Tags

Basically, Meta Tags are the title or “ head” that you decide to give to your web page.

They are used by Search Engine crawlers to ascertain what category your page should be listed under. You need to give careful consideration to your title as it is not like writing a headline for a newspaper article. When you write for a magazine or newspaper, the catchier the headline the better, but it doesn’t work like that for online publishing. That’ s where a lot of people fall down. Your title must exactly describe the content. Once you have understood that concept you are half way to your goal of being rated a little higher in the Search Engine Ranking Pages (SERPS).

Intelligent marketing

Here’ s an example: you want to explain how to peel an onion without tears, so you don’ t call the page, “Tears of a Clown” as the crawler will probably place your page under clowns and entertainment. Your title should read “ How to Peel and Onion Without Tears” which accurately describes the content of your page.

Here is an example of what your title looks like in HTML: –

<HEAD>

<TITLE> How to Peel an Onion Without Tears” </TITLE>

<META name = description ‘ content’ = “ Everything you need to know about
peeling

an onion without tears” >

<META name= “ keywords” content = “ onion, peel, layers, onion peeling without

tears” >

</HEAD>

In this example, the beginning of the page’ s Head is denoted by the and ends with . The Meta Tags go in between the two <HEADE>s.

You should be aware that you are penalized by the search engines if your keywords and title do not match the content of your title and keywords.

  • The title tag is used when people bookmark a page or add it to their “Favorites” list.
  • The title tag should tell the Search Engine what the page contains and this is what will
  • appear in the SERPS. You really have to think carefully about how and where you want
  • your page to be listed.

It used to be that the crawlers would take all the information in the meta tag to list your page, but some no longer do this as content was not always as described within the tags. Most search engines now ignore the tag for keywords, but it is sometimes useful to reinforce the terms used in your pages. Generally only the META description is now picked up and used by the crawlers. However using Meta tags does give you some
control over how the Search Engines describe your pages.

Very basically, the title you give your page is very important, so describe what the page contains accurately.

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